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We appreciate each and every one of you for taking the time to read Market Minds. Buckle up and enjoy the free value - and you won’t want to miss the 13,000+ sq. ft. CASTLE. Can you guess where it’s located?

Aggressive Home Tours

Brad Scott, also known as the "Unprofessional Realtor," has become a viral sensation with his unique approach to showcasing homes. His aggressive style and unfiltered presentation have captivated audiences, making it difficult to scroll away.

His tagline? "This 💩 is available now." Each video features Brad touring a home with rapid-fire reactions and a touch of humor. While some may find his approach unconventional, it's precisely what keeps viewers engaged and clicking for more.

What can we learn from Brad? Your content doesn’t have to cater to everyone, it just has to cater to the right people.

@brad_the_realtor_210 on Instagram if you’d like to check him out.

Investors Begging to Buy?

Investors bought 26% of the country’s most affordable homes in the fourth quarter - the highest on record.

Elevated home prices and mortgage rates, along with sluggish rents, have made low-priced homes increasingly attractive to investors. Investors bought 18% of all homes that sold in the fourth quarter, up slightly from a year earlier.

Overall, investor home purchases dropped 11% from a year earlier, though that’s the smallest decline since they began falling in 2022.

Many agents say that investors are hungry for houses to buy, but are struggling to find any due to the ongoing housing shortage.

What are you doing to get new investor clients and how are you marketing to find them new homes to buy?

7 Real Estate Books to Read in 2024

Whether you’re an agent, investor, or both, check out these 7 books that might help take your business to the next level:

1. Hey … Future Real Estate Agent by Desireé L. Burgos

2. Flip Your Life by Tarek El Moussa

3. Six Weeks to Real Estate Success by Dustin Fox

4. The INth Degree by Tiffany McQuaid

5. The Aspiring Agent by Martha Melendez

6. Start with Strategy by Dave Meyer

7. Brand it Like Serhant by Ryan Serhant

We challenge you to read one, cover to cover.

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Now THIS is a Castle

“This 💩 is available now” (thanks Brad) for a cool $7.85M. View the full listing here.

It’s only fitting that this home is located in Texas. 😂

TL;DR (Too Long; Didn’t Read)

Brad Scott, dubbed the "Unprofessional Realtor," has gained widespread attention for his unconventional approach to showcasing properties, marked by aggressive commentary and humor. The real estate market sees a surge in investor interest in affordable homes due to high prices and mortgage rates, with investors purchasing a record 26% of such homes in the fourth quarter. However, agents face challenges in satisfying investor demand amidst ongoing housing shortages.

Have a great weekend - we’ll see you next Saturday.

Cheers 🍻

-Market Minds Team